AI Strategist · Product Builder · Problem Solver

I turn ideas & AI into products that solve real problems.

I help companies turn AI from a demo into systems that ship, scale, and deliver real returns.

A figure walking toward a tall doorway of light

AI & Automation

Intelligent systems that reduce cost & scale ops.

Products

Digital products built for growth & impact.

Web & Mobile

Scalable apps that deliver great experiences.

Strategy

From idea to roadmap to real-world execution.

10+
Products Built
Millions
Users Impacted
Global
Clients & Partners
AI First
Future Focused
Scroll to explore

The premise

Most AI never leaves the slide deck. I exist to change that turning ambition into systems that ship, scale, and earn their keep.

0

Years building with ML & AI

0+

Systems shipped to production

0

Industries advised

0%

Referenceable engagements

02 / Services

One expert, the whole arc —idea to impact.

01

AI Strategy

I audit where AI creates real leverage and hand you a sequenced, ROI-ranked roadmap your team can execute — not a deck of buzzwords.

Audit · ROI · Build vs. buy
02

Agents & LLM Systems

Production copilots and autonomous agents — tool use, orchestration, evals, guardrails — built to stay reliable long after the demo ends.

Agents · Tooling · Evals
03

RAG & Knowledge

Scattered documents become a trustworthy answer engine: retrieval tuned for accuracy and freshness, with citations you can verify.

Retrieval · Search · Grounding
04

AI Automation

Quietly remove the repetitive work draining your team — intake, triage, drafting — wired into the tools you already run.

Workflows · Integrations
05

Team Enablement

Hands-on workshops and playbooks that turn your engineers and operators into confident, safe, fast AI builders.

Workshops · Playbooks
06

Fractional Advisor

An expert in your corner on retainer — steering architecture, vetting vendors, keeping leadership ahead of a field that shifts weekly.

Retainer · Architecture

01 / Selected work

Outcomes, not demos.

01
Fintech

A support copilot that deflected 60% of tickets

A grounded agent over the help centre and account data — resolving routine requests instantly, escalating the rest with full context.

−60% tickets
02
Legal

Contract review, accelerated nine-fold

A retrieval pipeline over a decade of contracts, surfacing risky clauses with citations reviewers can trust and audit.

9× faster
03
E-commerce

Merchandising automation at catalogue scale

LLM-driven enrichment and categorisation across 200k SKUs — weeks of manual tagging replaced by a self-running pipeline.

200k SKUs
04
Healthcare

Clinical intake triage, humans in the loop

A careful, guard-railed assistant drafting structured intake summaries for clinicians to approve — hours saved every day.

4 hrs/day

Engagements are confidential; figures are representative and referenceable on request.

03 / Approach

A method that turns ambitioninto shipped systems.

01

Discover

A focused dive into your goals, data, and constraints. We surface the highest-leverage opportunities and kill what won't pay off.

02

Design

A concrete architecture — scoped, costed, de-risked — with success metrics agreed before a line of code is written.

03

Build

Tight, transparent delivery cycles. You see working software early and often, with evals proving it performs.

04

Scale

We harden, monitor, and hand over. Your team owns it with confidence — and knows what to build next.

Salman cut through eighteen months of internal debate in two weeks. We finally had a plan we believed in — and the system to back it up.
VP EngineeringSeries B SaaS
Most consultants hand you a slide deck. Salman handed us a working product, an evaluation harness, and a team that knew how to run it.
Chief Product OfficerFintech scale-up
Salman LatifSalman Latif
Consultant · Builder

03 / About

A builder first — a strategistbecause building taught me what matters.

I've spent the last eight years shipping machine learning and AI systems — long before it was fashionable. I've seen what survives contact with real users, real data, and real budgets, and what quietly breaks the moment the demo ends.

I work as a single, accountable point of contact: deep enough to write the code, senior enough to sit in the boardroom, and honest enough to tell you when AI isn't the answer. No hand-offs, no fluff, no vanity metrics.

Strategy → codeProduction-gradeOutcome-obsessedRadically candid

Questions, answered.

How do engagements start?

Every engagement opens with a paid discovery sprint — a fixed-scope deep dive that produces a concrete plan. You walk away with value whether or not we continue.

Do you build, or just advise?

Both. I'm hands-on in the code when that's what moves the needle, and I advise at the strategy and architecture level. Most clients want a mix.

What size companies do you work with?

From funded startups to enterprise teams. The common thread is leadership serious about turning AI into outcomes, not theatre.

How is pricing structured?

Fixed-scope sprints for discovery and delivery, or a monthly retainer for fractional advisory. Clear, predictable, tied to outcomes.

Let's build

LET'STALK.

Book a free 30-minute consultation. We'll pressure-test your idea, map the highest-leverage move, and you'll leave with a clear next step — no obligation.